Welcome to the New Norm Collective
Let’s Reimagine Waste and Redefine Fashion Together.
Exclusive Drop
Plastic, Purpose, Community – All Interwoven. Get early access to our latest collection, crafted with care and inspired by you.
- New Drop
- The Party Collection
Step Into Our Workshop
We transform hard-to-recycle plastics into high-quality yarns and fabrics using proprietary recycling technology. Our garments are precision-crafted with 3D Knit technology, eliminating waste and requiring zero water. Proudly made in the U.S., we partner with local manufacturers to reduce our carbon footprint and support ethical practices. From using filament yarns to combat fiber shedding to utilizing naturally dyed recycled materials, every detail is designed with purpose.
Co-create innovative, eco-conscious fashion
Fashion is a co-creation. Design, wear, share, and shape the future of eco-conscious style with us. Stay up to date on all our new drops!
Personalize Your Designs
The New Norm offers personalized customization for universities, brands, businesses, and more. Using 3D Knit technology and eco-conscious materials, we create on-demand designs with your logo, colors, or vision. Proudly made in the U.S., our garments showcase your commitment to innovation and sustainability. Stand out with purpose-driven pieces that tell your story—contact us today to start creating!
The Origin of The New Norm
Female-Founded & Johns Hopkins Developed
Lauren Choi, founder of The New Norm, discovered her passion for sustainability as a Materials Engineering student at Johns Hopkins. Inspired by the party cups common on campus, she built an extruder in her garage to transform waste into yarn. Four years later, The New Norm launched its first products: the Party Sweater and Party Beanie. Proudly made in the U.S., these pieces embody Lauren’s mission to turn plastic waste into something beautiful and sustainable, proving that together, we can create a new norm for fashion.