Behind the Threads
Discover the journey of our products
Material Sourcing
Hard-to-recycle plastics find new life.
Novel Recycling Technology
Transforming hard-to-recycle plastics in clothing.
3D Knit
Precision-crafted. Zero-water production.
Ethical Manufacturing
Proudly made in the U.S.
Innovation in Every Stitch
We have partnered with Tailored Industry to 3D knit our garments. 3D knitting is similar to 3D printing but for apparel. Our sweaters & beanies are knit straight out of the machine without any sewing. Traditional industrial cut-and-sew can waste over 30% of the fabric used. Additionally, our garments are made on-demand. When you click purchase, your garment starts knitting. This means no wasted inventory.
Proudly Made in the U.S.
We are fully Made in the U.S. We recycle plastics, extrude yarn, and knit fabrics in North Carolina and Virginia. Our partners are located in a 50-mile radius. In comparison, the fast fashion supply chain can be over 10,000 miles long for a single garment. We are proud to be supporting local industries and minimizing our carbon footprint. Our garments are knit in Brooklyn, NY.
Turning Plastics into Purpose
Using our proprietary recycling technology, we transform plastics into yarns and fabrics. We specifically target plastics that are not commonly recycled. In the U.S., over 80% of plastics are not actually recycled. To date, we have applied our technology to party cups, ocean plastics, and other post-consumer plastics.
Hefty® Party Cups
Reynolds Consumer Products (Nasdaq: REYN), the manufacturer of the iconic red Hefty® Party Cup, is taking a significant step towards sustainability by supporting The New Norm. Thanks to the strategic partnership with RCP, we have been able to conduct important pilot production trials. RCP has provided recyclable materials for testing and trials.
A Waterless Revolution
We use ZERO water in our entire process from plastic to yarn to fabric to garment. Our materials are “dyed” at the yarn stage by the recycled plastics we use to create them. For example, recycled red, blue, and green Hefty® Party Cups naturally dye our yarns a beautiful pink, baby blue, and light green color.
Combatting Microplastic Pollution
To combat fiber shedding and microplastic pollution, we are only producing filament yarns. Filament yarns are made from continuous filaments, not individual fibers. The majority of apparel is made from staple (spun) yarns, which are created by spinning staple fibers together into a yarn. When a garment is put into the laundry machine, these staple fibers shed easily and enter the water stream.
Transparency in Every Thread
Every material, every decision—openly shared with you. Because you deserve to know.